Connection / Nurturing /
Intimacy

BRAND & web DESIGN
NURTURE

CLIENT

Ashley is a family doula. She works with individuals starting or expanding their family. Her focus is on nutrition and intimacy coaching. She guides people to live their fullest life emotionally and erotically, leading to deeper intimacy and connection with the people around them. She strives to bring partners closer together to nurture themselves and each other during this major life transition.

PROBLEM

Ashley was failing to attract her ideal clients, and for people to fully understand the whole and holistic nature of her business.

OUR SOLUTION

To create a brand that represented the values of Ashley’s brand, and to convey the ideas of intimacy, nutrition and connection. It was important to develop a consistent visual style that represented all parts of her business, with connection as a focal point. We created bespoke patterns and an icon that symbolised the idea of growth, fertility and nature. The brand feels warm, sensual and nurturing.

the outcome

Ashley has now begun to get more enquiries from her dream clients and has a new-found confidence to show up in her marketing. The visual direction represents her business fully, and captures the essence of her brand.