Bespoke / Transformative / Holistic
BRAND & packaging DESIGN
BERGEN DERMATOLOGY
CLIENT
Naana - Bergen Dermatology & Well Melanated Health
PROBLEM
Naana is an experienced Dermatologist based in USA. She came to us for a completely new brand look, as her business had changed a little and she wanted to stand out from the crowd. She specialises in overall skin health, specifically focusing on patients with acne. For Naana, the personal approach is really important, and her relationship with her patients and holistic process is something we wanted to highlight.
OUR SOLUTION
We needed the Bergen Dermatology brand to feel calm and personable, and less clinical - to mimic the holistic approach Naana wanted to develop with her patients. The colour palette is warm, and the illustrations are organic and non-uniform, alluding to the unique variables for each patient.
the outcome
The new branding has allowed Naana to expand her business with confidence, attracting patients that understand that she offers something different. She has expanded her range of face and skin products, and these are selling well internationally. The design has been featured By DesignRush for ‘Best Graphic Design trends that raise Brand impact’. See the article here
“I highly recommend JM creative. I have worked with many designers in the past, but Jane's professionalism and patience made this process easier.
From the initial questionnaire to the brand presentation, I was just blown away. Thank you Jane for an awesome product and I look forward to working with you on the next project.”