Joanna Lott

SERVICES: BRAND STRATEGY & DESIGN
KEY THEMES: Connection / Collaboration / Balance

CLIENT

Joanna Lott helps coaches attract clients authentically. Her signature program guides them through niche development, messaging, offer creation, and marketing implementation.

PROBLEM

Initially focused on coaching newcomers who hesitated to invest, Joanna wanted to pivot toward established coaches ready to scale. Her goals included developing premium masterminds, launching a podcast, building a team, and becoming a thought leader.

OUR APPROACH

We developed a brand highlighting Joanna's commitment to direct client relationships—unlike many industry figures. Our strategy emphasised connection and balance, visually communicating the exceptional support clients receive.

'JOANNA LOTT' overlaid on abstract shapes, including a yellow circle, a beige shape, and a white irregular shape on a black background.

Design with purpose

Through our collaborative discovery process, I deeply immerse myself in understanding you - your business vision, target audience, approach, and distinctive qualities. This allows me to craft a strategy that will resonate with your ideal clients.

Our objective is to create something authentically yours - a design that magnetically attracts the right connections while naturally filtering those who aren't aligned with your vision.

The video here explores the thoughts process behind some of the design.

Abstract minimalist design with beige background, with geometric shapes in white, beige, pink, and orange and the text 'JOANNA LOTT' vertically aligned on the right side.
Minimalist graphic of a fried egg with the phrase 'Honesty, not hype' in a curved line below it.
A slide with the title '3 Effective Ways to Use Client Testimonials' and a 'Swipe' prompt with an arrow.
A woman with shoulder-length brown hair smiling at the camera, wearing a beige top and a necklace with a light blue pendant, with a wooden wall decoration in the background.
Inspirational quote saying, 'It's time to believe in yourself,' with the Coaches Coach logo in the top right corner.
Two motivational cards on a yellow surface, one with abstract shapes and 'FOLLOW YOUR' text, the other with 'IT'S TIME TO BELIEVE IN YOURSELF' and '@JOANNALOTCOACHING'.
Close-up of a beige box with the embossed monogram 'J.L.' on the top surface.

“So many people have given this feedback on my brand. It's so 'YOU'.

It will enable me to raise my prices. To launch my new next level service as I feel more worthy of it and my brand represents a fabulous experience. You are very professional and clear. Trustworthy, intuitive and creative.”

JOANNA, JOANNA LOTT

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