Joanna Lott
SERVICES: BRAND STRATEGY & DESIGN
KEY THEMES: Connection / Collaboration / Balance
CLIENT
Joanna Lott helps coaches attract clients authentically. Her signature program guides them through niche development, messaging, offer creation, and marketing implementation.
PROBLEM
Initially focused on coaching newcomers who hesitated to invest, Joanna wanted to pivot toward established coaches ready to scale. Her goals included developing premium masterminds, launching a podcast, building a team, and becoming a thought leader.
OUR APPROACH
We developed a brand highlighting Joanna's commitment to direct client relationships—unlike many industry figures. Our strategy emphasised connection and balance, visually communicating the exceptional support clients receive.
Design with purpose
Through our collaborative discovery process, I deeply immerse myself in understanding you - your business vision, target audience, approach, and distinctive qualities. This allows me to craft a strategy that will resonate with your ideal clients.
Our objective is to create something authentically yours - a design that magnetically attracts the right connections while naturally filtering those who aren't aligned with your vision.
The video here explores the thoughts process behind some of the design.
“So many people have given this feedback on my brand. It's so 'YOU'.
It will enable me to raise my prices. To launch my new next level service as I feel more worthy of it and my brand represents a fabulous experience. You are very professional and clear. Trustworthy, intuitive and creative.”