Joanna Lott

SERVICES: BRAND STRATEGY & DESIGN
KEY THEMES: Connection / Collaboration / Balance

CLIENT

Joanna Lott helps coaches attract clients authentically. Her signature program guides them through niche development, messaging, offer creation, and marketing implementation.

PROBLEM

Initially focused on coaching newcomers who hesitated to invest, Joanna wanted to pivot toward established coaches ready to scale. Her goals included developing premium masterminds, launching a podcast, building a team, and becoming a thought leader.

OUR APPROACH

We developed a brand highlighting Joanna's commitment to direct client relationships—unlike many industry figures. Our strategy emphasised connection and balance, visually communicating the exceptional support clients receive.

Stylized text 'JOANNA LOTT' over abstract shapes in beige, white, and mustard colors.

Design with purpose

Through our collaborative discovery process, I deeply immerse myself in understanding you - your business vision, target audience, approach, and distinctive qualities. This allows me to craft a strategy that will resonate with your ideal clients.

Our objective is to create something authentically yours - a design that magnetically attracts the right connections while naturally filtering those who aren't aligned with your vision.

The video here explores the thoughts process behind some of the design.

Abstract minimalist design with large beige rectangle, three smaller shapes (peach, white, orange), and vertical black text 'JOANNA LOTT' on the right side.
Minimalist graphic showing the idea of community, with the text "Honestly, not hype" curved around the orange.
A beige background with abstract shapes in mustard yellow, white, peach, and light green. Text in black font reads '3 Effective Ways to Use Client Testimonials'. At the bottom, there is a word 'Swipe' with an arrow pointing to the right.
A woman with shoulder-length dark brown hair, smiling, wearing a beige top and a necklace with a turquoise pendant, in a room with an art piece on the wall behind her.
A motivational quote saying, 'It's time to believe in yourself,' with the brand name 'The Coaches Coach' written in a curved line at the top right corner.
Two motivational cards on a mustard-colored surface, one says "Joanna Lott" and the other states "It's time to believe in yourself" with the @joannalottcoaching handle.
Close-up of a beige textured surface with an embossed letter 'J' and a dot brandmark

“So many people have given this feedback on my brand. It's so 'YOU'.

It will enable me to raise my prices. To launch my new next level service as I feel more worthy of it and my brand represents a fabulous experience. You are very professional and clear. Trustworthy, intuitive and creative.”

JOANNA, JOANNA LOTT

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