What is the One Concept method?

You might be surprised to hear that when you work with us, you won’t be receiving multiple logo options to choose from, but just one!

We are firm believers that the one concept approach is the best way to deliver brand concepts to our clients. The focus is on delivering one strong and well-considered concept that best represents the brand's identity and aligns with the client's goals. It’s the method that I use for my signature brand packages, and here are some reasons why I think it works so well:

01 IT MEANS WE HAVE MORE TIME TO FOCUS ON THE STRONGEST OPTION

As we work through the brand strategy, we outline a clear direction and visual moodboard for the brand, and as we work on the concepts, we do all the experimenting behind the scenes. We know which design will be the best solution to solve our client’s problems so it makes sense to focus our attention on that, and take the time to create real-life mockups relevant to your business to show the concept in as much detail as possible.

02 IT DOESN’T BOMBARD MY CLIENTS WITH MULTIPLE CHOICES

This approach streamlines the decision-making process for clients, as they don't have to evaluate and compare multiple design options. Instead, they can provide feedback and suggestions to refine and polish the presented concept, leading to a more efficient design iteration and refinement process.

03 YOU HIRED AN EXPERT

Just because design is visual, it doesn’t mean you HAVE to see lots of options to choose from. You hired an expert to help you create a brand that will help you achieve your business goals. Imagine if you asked a car mechanic to fix your car, and they gave you multiple options? You just want to pay for the one that does the job right? You designer should guide you through each stage of the process, so you feel comfortable and confident they will produce something that you love.

Here is what one of my clients had to say about the process:

“Jane does the 'one concept method' which is quite nerve-wracking beforehand but it avoids all the confusion of being presented with loads of different things and she captured it beautifully that I didn't have any changes at all.”

- JOANNA LOTT COACHING

Ready to go all in and invest in a brand identity that will help you attract more of your ideal clients? Get in touch! We’d love to get to know you and make all of your branding dreams come true.