Get to know me a little better

Hey! I’m Jane - owner and designer for JM Creative. If you are intrigued to know a little more about me…here you go!

HOW I got into GRAPHIC design

I’ve always loved art. It a subject I felt really passionate about at school, and then after A-Levels I decided to do a diploma in Art & Design. From there went to Nottingham Trent Uni and studied Graphic Design.

After graduation, I did MANY internships with design agencies (oh the glory of working for free!), to get valuable experience, but also decide what kind of company I wanted to work for. One of the agencies ended up offering me a job and I worked in a super small team (mainly with an international perfume brand).

I then branched into graphic design for fashion retailers, and worked for Oasis, Monsoon Accessorize and freelanced for Kurt Geiger, Warehouse and agencies.

WHAT MAKE ME START MY OWN BUSINESS?

After having my 2 kids, I felt the freelance avenue was too tricky to maintain. I was sick of rushing from a job in central London back home, to nursery to pick up the kids (and being the last one there frequently). It was mum guilt / stress / exhaustion which led me to decide to go it alone.

I wanted to be a brand designer specifically as it’s always been a part of my job that I’ve loved. So after devouring multiple courses on brand strategy (I am a bit of a course addict), I felt confident enough to launch JM Creative in May 2020 (yep right before lockdown here with a 1 & 3 year old LOL). It was rocky, but I got my first client in June and haven’t looked back.

WHAT DO YOU LOVE ABOUT IT?

I started my business to give me flexibility and freedom to look after my small children, got to school / nusery pickups etc, but actually what I also got was so much more. I work with passionate, talented and inspiring women daily. I help them to attract more of their dream clients with a brand that is created with their stand-out qualities and values in mind. It feels like I have finally found my ‘tribe’.

After working in the corporate world for years, I often felt overlooked because I am an introvert at heart. I now embrace this, as I know it makes me an excellent listener. It is so important to me to really understand my clients, and their business vision before we start working together. I finally feel like I am making a real difference to the businesses and owners that I work with.